Rico Rico Fiesta is a Latin food and culture festival taking place in New Jersey from July 25-27, 2025, at American Dream's Lot 26. The three-day event will feature over 90 Latin food vendors, 30+ merchandise vendors, live music, dance workshops, and a family-friendly atmosphere. General admission tickets start at $12, and kids 10 and under enter for free. The festival aims to be a celebration of Latin culture, offering a variety of flavors, music, and art. It will feature over 90 food vendors representing various Latin American countries, including Mexico, Peru, the Caribbean, and Argentina. In addition to the food, attendees can enjoy live music and dance performances, as well as free dance workshops in salsa, bachata, and reggaeton.