Rico Rico Fiesta – New Jersey 2026July 3–5, 2026 · Augusta, NJ The Sussex County Fairgrounds (37 Plains Rd), Augusta, NJ Step into a three-day celebration of Latin culture, cuisine, music, and community. Rico Rico Fiesta brings together bold flavors from across Latin America, high-energy performances, immersive experiences, and family-friendly fun — all under one roof just outside New Jersey. Whether you’re coming for the 80+ food vendors, the electrifying Lucha Libre matches, the samba parade, or just a packed weekend with friends and family, Rico Rico Fiesta is your passport to Latin America — no flight required. 🌮 What to Expect - - 80+ Food Vendors serving authentic Latin street food and crowd favorites - - 30+ Merch Vendors featuring artisan goods, crafts, and cultural finds - - Latin desserts, tropical drinks, and bold flavors across the entire festival 🎭 Live Performances All-day live entertainment including: - - Lucha Libre - - Samba Parade - - DJ & Live Music - - Cultural Performances - - Dance Workshops - - Hot Pepper Eating Challenge - - Bad Bunny Costume Contest - - Fetch the Fun Dog Show presented by Bone-A-Fied Talent Group 👨‍👩‍👧 Family Activities - - Kids Activity Zone (Sponsored by My First Book) - - Petting Zoo – Parties by Parrots - - Car Expo – Perfect Revolution - - Kids 10 & under enter FREE! 🎟 Ticket Options - Early Bird GA: $12 + fees + tax Available until 11:59 PM the day before each event day (while supplies last) - - Same Day GA: $20 + tax Available starting 12:00 AM on each event day (online & at door) - - VIP: $45 + fees + tax - Includes: - - VIP Early Access (First hour exclusive each day) - - VIP Premium Bathroom - - VIP Merch - - VIP Area by Stage - VIP Express Entry At Gate - - All-day Entry and Re-entry 🕒 Event HoursFriday - 10am–11am: VIP Exclusive Hour - 11am–2pm: GA Session 1 - 2:30pm–5:30pm: GA Session 2 - 6pm–10pm: GA Session 3Saturday - 10am–11am: VIP Exclusive Hour - 11am–2pm: GA Session 1 - 2:30pm–5:30pm: GA Session 2 - 6pm–10pm: GA Session 3Sunday - 10am–11am: VIP Exclusive Hour - 11am–2pm: GA Session 1 - 2:30pm–5:30pm: GA Session 2 - 6pm–10pm: GA Session 3