Taking place in Virginia Beach, Something In The Water is a multi-day music festival lead by musician and entrepreneur Pharrell Williams. With annual lineups featuring popular pop and hip-hop artists, the festival brands itself as a celebration that empowers everyone from the youth to small business owners.
The festival will be back in Virginia Beach for the first time since 2019. Last year’s edition was moved to Washington, D.C. following the killing of Pharrell’s cousin, Donovan Lynch. “The demand for the festival in Virginia Beach and the 757 — among the people — has never wavered. If anything it has only intensified,” Pharrell said in a statement explaining the festival’s return to Virginia Beach. “I need to come back home. There is a pervasive feeling by almost everyone that the festival belongs in Virginia Beach, and the time is right to bring it back.”