OSTRAS FRESCAS is a Brazilian party label born in São Paulo, known for creating immersive experiences that blend music, culture, art and community. Over the past years, the project has traveled through some of Brazil’s most iconic celebrations and destinations, from Rio Carnival to New Year’s in Bahia and Pará, while also bringing its energy internationally with editions in New York City. Now, during the FIFA World Cup, OSTRAS FRESCAS takes its label across the United States to host a series of live transmissions and after-match parties following Brazil’s games. Following the Brazilian National Team throughout the tournament, the project will create celebrations around the cities hosting Brazil’s matches; bringing together football, nightlife and Brazilian culture in one experience. Even when the games happen in nearby cities, the parties continue wherever the community gathers, transforming each match day into an all-night celebration. The tour brings Brazilian DJs, original scenography and the musical identity that defines the label: a mix of brazilian sounds, disco, boogie, house, funk and sing-along classics designed for long dancefloors and collective moments. More than watch parties, these are post-match celebrations inspired by the energy, emotion and movement that only a World Cup can create.