There haven’t been many runs in hip-hop like Griselda Records’ current streak. The rap collective and independent record label, founded in 2012 by Buffalo rapper Westside Gunn, has released a steady pace of rugged and street-wise mixtapes and albums since its inception, and 2020 has been a banner year. In addition to Westside Gunn and his critically acclaimed albums Pray for Paris and Who Made the Sunshine released in 2020, the label is also home to two of the hottest rappers in game: Gunn’s cousin Benny the Butcher, who released his album Burden of Proof in October, and Gunn’s half-brother Conway The Machine, who dropped From King To A God in September. Now under Jay-Z’s Roc Nation management umbrella, Griselda Records has taken the patient road less traveled to the pantheon of current hip-hop labels. The raw and uncut sound of the label’s principal artists is reminiscent of the late ‘90s grimy New York subway hip-hop era and less of the modern auto-tuned trap rap-singing. The Griselda sound, style, and movement that started in 2012 has now come full circle. In March, the label introduced their first femcee, Armani Caesar.