This international electronic dance music festival will take place from October 2nd to October 3rd, during the Chinese National Holiday, at Yangcheng Lake Resort in Suzhou. EDC, with its over 27 years of history, has expanded its international festival footprint to eight countries across four continents around the world. The first three editions of EDC in China were successfully organized by CMC Times, with festivals held in Shanghai in April 2018, Zhuhai in November 2018 and November 2019. These events attracted a total of over 200,000 attendees and generated over 3 billion social media interactions, establishing EDC as a benchmark IP that involves critical acclaim and commercial success, creating music, culture and art. The festival taking place at the Yangcheng Lake Resort in Suzhou is expected to have a significant impact on the development and reputation of the resort. This location has been carefully selected due to its unique qualities, and it aims to set a new standard for music festivals and tourism. The resort itself holds national-level status and is situated within a national-level economic and technological development zone. Covering a vast area of 95.55 square kilometers, with 30 square kilometers of water bodies, the peninsula is situated on the southern shore of Yangcheng Lake, positioned in the northern part of Suzhou Industrial Park, located 70 kilometers east of downtown Shanghai and 20 kilometers west of Suzhou’s historic center. This strategic decision offers several advantages, including its proximity to major urban centers and convenient transportation options. EDC’s international success stems from its years of festival operational expertise, with CMC Times helping to establish it as a highly-acclaimed festival brand in China that seamlessly integrates global and local elements, content, and cultural tourism. The previous three editions of EDC China had a cumulative investment of over 200 million RMB, generating over 500 million RMB for the hosting region. EDC’s presence in the Yangcheng Lake Resort, as well as in Suzhou as a whole, will undoubtedly become a highlight that further promotes the development of cultural tourism projects and enhances local cultural appearance. Xijia Chen, CEO of CMC Times, stated, “EDC is an internationally renowned IP event that resonates with the young consumer demographic. It will leverage its scale and integration effects to fulfill everyone’s aspirations for a vibrant spiritual life, embodying the concept of ‘a better life’ and transforming music consumption into an emerging, high-quality lifestyle. This will enhance the youthful and international appeal of the Suzhou brand and serve as a new expression of the innovative cultural power of our time.” EDC has always focused on the spiritual needs of young adults from different cultures and groups. The official trailer released during the press conference advocated people’s pursuit of work-life balance, a positive mindset, and living in the present moment. With the theme revealed, kineticZEN, this year’s EDC event combines the culture of electronic music with mindfulness and healing innovation, embracing EDC’s all-inclusive brand philosophy. By providing a supply of positive spiritual experiences, it aims to provide relaxation into the fast-paced work and life of the present, promoting harmony and natural balance for the mind and body.