Hue

San Francisco Financial District

Heads up! Hue is now Luv.

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Hue General Info

Hue is the largest venue in the immediate area and its 8000 square feet was remodeled into a sleek, modern upscale venue with interchanging lights that give off a different “hue” to facilitate the party mood. Hue Lounge and Nightclub will open on July 10th in the former A3 Atmosphere dance club. It aims to be a good neighbor by bringing not just a chic weekend dance club, but a low-key lounge for happy hours Wednesdays through Saturdays and an adjacent restaurant that will serve lunch and activate the street during the day. Alan continued, “The businesses on Broadway need to see themselves as destinations so that people come for the food, they stay for the dancing and nightlife, and those that are so inclined may go to the adult clubs. This could truly be a destination spot where someone could spend an afternoon and evening. Broadway can be a bright spot.” The front of the building, called The Blue Room, will house the lounge, intimate white vinyl sofa seating areas, large video screens and high-top bar tables. It’ll be open 6–10pm Wednesdays through Saturdays and will feature Top 40 and popular tunes, but not at ear-splitting levels. “The one promise that I will make is you can sit here like you and I are doing and you can talk and you can hear me and you won’t have to shout at me,” Alan said during our interview. During nightclub hours, parties can reserve the lounge areas and order bottle service. The white walls and seating will be imbued with an array of color from strings of programmable LED lights (thus the name Hue). There be no more dark, cavernous gymnasium-like dance floor in the back. Instead, the Red Room, as it’s called, boasts multi-level LED-lit white seating areas, a raised stage for live performances, and mirrored walls to better reflect the colorful lights. On Sunday nights, the space will host bachata dance lessons from 5–7pm and a dance party after that. (Bachata is a social dance that originated in the Dominican Republic.) The room will also be rented for special events.