Holo Holo Music Festival was born from a love of island and reggae music a genre deeply rooted in connection, culture, and movement. The festival first set sail in 2022 at Frost Amphitheater at Stanford University, bringing together fans to celebrate the vibrant sounds of the islands. With the spirit of holo holo meaning "to travel, to sail, to move" the event quickly expanded, reaching new shores in Las Vegas and Sacramento in 2023. By 2024, its journey continued with a highly anticipated stop in San Diego.