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La Otra is a different kind of enterprise for Odio, who's new to curating Latin bars. His previous ventures —Sidebar, Kindred, and Insideout — catered to Miami's nightclub-friendly crowds, more or less the same audience. So he brought in outside talent to assist him with this new undertaking.
Odio has teamed up with Marcelo Medina — who also has a history in the city's after-hours scene with his entertainment company MAG Miami — to help him bring La Otra to life. Having accrued experience organizing Latin-themed parties and events at bars such as La Victoria, Barsecco, and Komodo Lounge, Medina brings a unique element to the partnership.
“We always wanted to incorporate some sort of Latin element, but it’s one of those things of ‘stick to what you know,’ and what we knew wasn’t Latin," Odio says. "So while we were dealing with the challenge of reinventing the place, we were introduced to Marcelo Medina, who at the time was looking for a space of his own. [Together] we decided to take a dive into the Latin community, and we opened La Otra."
Although Odio hasn’t specialized in the Latin nightlife scene, he still maintains a love and respect for it. He is Cuban-American after all.
“We did a radical transition and just went full-blown Latin, and that’s not something that I’m used to," Odio says. "I barely speak Spanish, [but] I’m very proud to be from Miami and to be Cuban. To be able to cater to where I come from...it’s incredible."
La Otra will send a wave of Latin pride through Brickell via its music and its entertainment offerings. The sounds will be a varied mix of reggaeton, salsa, and other Latin genres. The venue will also adhere to its cabaret theme by incorporating live performances and shows every weekend. Since opening its doors November 8, La Otra has already hosted conga players tapping away on LED-lit drums, as well as cabaret dancers swinging their hips in eccentric getups such as glittery golden bodysuits and huge lighted wings.
Don’t expect the venue's interior to look too familiar, though. Tropical, glammed-out decor fills the completely converted space. Beyond the stage providing space for DJs and cabaret performers to do their thing, the disco balls and tropical plants hanging from the ceiling nicely complement the island-themed wallpaper. Medina’s sisters Luli and Mariale designed La Otra's aesthetic.
Miami, FL 33130