Call it what you want: All My Friends, AMF, All My Family, AMFAMFAMF. AMF is about good times with good friends and even better music. We’re a concert and festival promotion company, but we’re so much more than that. We’re fans who have turned our passion for music into our professions. We live and breathe music, and we want to continue to provide our friends with the best experiences and turn them on to new sounds from all genres of music. Founded by Gary Richards, whose career in music began way before the festivals attended by hundreds of thousands of people. Since the early 90’s, Richards has been a concert promoter, DJ, record label executive and festival founder (Electric Daisy Carnival, HARD). Having been handpicked by legendary producer Rick Rubin to handle A&R duties for the electronic music division at Def American Recordings and as a recording artist and producer/DJ himself, under the moniker Destructo, Richards knows firsthand how to identify and nurture new and developing talent. AMF is beyond excited to bring the music back to Los Angeles. Our mission is to provide the city with the best concert and festival experiences, in the best venues, and find your new favorite artist to obsess over.