41 Ocean is a destination venue that celebrates life without limits. A comfortable, upscale, inviting lounge, in the middle of everything, with an exclusive tucked away feel. 41 Ocean was created by Russo, the managing partner and director of memberships, and Jeremy Umland, also a managing partner, as a response to a lack of an exclusive club in Santa Monica. There are other such clubs in L.A. — Soho House in West Hollywood is perhaps the most notable, while other spots like Magic Castle and Cana Rum Bar are also similarly exclusive. But 41 Ocean — a Spanish-influenced spot with lounges, full service food and drink and the chance for members to light up a cigar — has the Santa Monica market cornered.