Get your tickets at www.discotechnye.com. This New Year’s Eve, Lure Nightclub – Los Angeles’ colossal and ultra-swanky nightlife hotspot – fuses high-glamour and high-octane atmosphere to deliver the ultimate mega-party for Hollywood’s A-list party people. Located in the heart of Hollywood, Lure is a luxurious mega-club and nightlife venue favored by L.A.’s trendsetting partiers and top-profile entertainment industry events alike. Be a part of the scene at the New Year’s party at Lure Nightclub, whose massive, sumptuous space will provide the extravagant backdrop for a supercharged NYE celebration with L.A.’s most beautiful revelers. Los Angeles’ renowned mega-club, Lure, invites you to experience this NYE the Hollywood way: with a supercharged, supersized party packed with glitz, amenities, and L.A.’s high-flying nightlife in-crowd. Jumpstart the mega-festivities with a 5 hour premium open bar over multiple full-service bars. Saunter through Lure’s immense and lavish space as you turn up the holiday spirit with early evening lite fare and fun-filled NYE party favors, both courtesy of your host. This mega-club is famed for being one of L.A.’s hottest destinations to dance and party the night away and this NYE is no different: a top DJ will entice guests to the massive dance floor all night with heart-stopping tracks of Top 40, Hip Hop, House and Mash Ups. When midnight arrives, grab a complimentary champagne toast, count down live to the New Year with the entire crowd and kick off this New Year in explosive style. To satisfy guests with a more indulgent party appetite, this swanky club will offer deluxe VIP packages with table and bottle service, reserved seating, priority admission and more.