It's A New DAY + Breakfast Of Champions 2027 is coming back to The Great Northern block for a full day + night of New Year shenanigans! The Great Northern and Space Cowboys present IT'S A NEW DAY + BREAKFAST OF CHAMPIONS 2027! - PRESALE: WEDNESDAY, AUGUST 12 AT 10 AM (PDT) - ON SALE: THURSDAY, AUGUST 13 AT 10 AM (PDT) January 1, 2027! 🎉 We’re kicking off the year again with the ultimate BLOCK PARTY in the heart of San Francisco! ITS A NEW DAY & BOC is bringing that yearly HEAT that gets the whole bay area moving on New Year! Expect diversity of music, food, dancing and frolicking in the streets: GOOD VIBES ONLY as we welcome in the first new day of the year all together. This isn’t just a party, it’s the first EPIC chapter of 2027. Be there. Bring the crew. Let's own the day and night. - LINE UP TBA - The Great Northern 119 Utah St, San Francisco CA 94103 21+