Hannah Amond, professionally known as Hannah Diamond, is a British pop artist recognized for her distinctive 360° music project, where experimental pop, visual world-building, and performance merge into a singular artistic identity. Emerging as a core figure of the label PC Music in the early 2010s, she has played a defining role in shaping the sound and aesthetic of contemporary experimental pop.Her sound is defined by a “hyper-real” exploration of pop perfection, blending euphoric early-2000s trance and emotional dance music with ultra-polished digital pop writing and production. Drawing on the plasticity of pop as both a sonic and cultural form, her work transforms familiar tropes into something uncanny, intimate, and futuristic. At the core of her songwriting is a critical exploration of the “girled” experience mediated through screens and popular culture. She explores post-internet femininity, where girlishness extends beyond gender to become its own language and performance of identity. Her lyrics explore self-construction, beauty, vulnerability, and transformation, often framed through technology and images. She examines how intimacy and self-expression are shaped online, creating music that feels deeply personal yet widely recognizable.As a multidisciplinary artist, Hannah extends her musical world through a tightly controlled visual language, creating her own artwork and imagery. Her self-portraiture and visual direction function as an extension of her music, amplifying the emotional narratives of her songs and transforming her into a hyper-defined pop persona. Across her career, she has released critically influential music that has helped define experimental pop. Often retrospectively grouped under the term “hyperpop,” her work has inspired a generation of artists across underground and mainstream scenes while cultivating a dedicated LGBTQ+ audience drawn to its emotional directness, heightened femininity and exploration of identity.Her work bridges conceptual art and commercial pop, positioning her as both a cult figure and a key architect of a new pop visual and sonic language. This has led to collaborations across music, fashion, and visual culture, including high-profile photographic work with global brands and artists such as MAC Cosmetics, Nike, Starship Entertainment (for IVE), Charli XCX, Bladee, and Kim Petras, alongside musical collaborations with A. G. Cook, SOPHIE, Charli XCX, TDJ, Tommy Cash, and f5ve. Local support from Emoji Heap & Sweetbabyjames