VIP TABLE INQUIRY: https://forms.gle/Tqk7JKrvuJDACXA69 This Memorial Day Weekend, May 23–24, EMW & ZERO invite you to witness the transformation of Brooklyn’s architectural history into a living sanctuary of modern sound. Why Not Now? is more than an inaugural festival; it is a meticulously curated boutique experience set within the towering industrial monoliths and open-air corridors of Industry City. By blending raw urban aesthetics with cutting-edge audiovisual production, the event serves as a high-concept canvas where sound, light, and human connection converge. This two-day residency is designed to capture the "future in the present," offering a sophisticated alternative to the standard festival circuit and establishing a new benchmark for electronic music culture in New York City. The festival’s sonic journey is anchored by a prestigious mosaic of global visionaries across two days. Saturday, May 23, centers on the relentless grooves of house and tech-house, headlined by North London icons Gorgon City and supported by the atmospheric precision of GENESI, NYC underground staple Linska, and rising powerhouse TOBEHONEST. Whether attending for a single day of focused curation or securing a 2-Day Pass to witness the full evolution of the "Why Not Now?" vision, guests will experience a masterclass in global electronic innovation. 21+ RAIN OR SHINE Presented by EMW & Zero This is an 21+ event