VIP TABLE INQUIRY: https://forms.gle/Tqk7JKrvuJDACXA69 This Memorial Day Weekend, May 23–24, EMW & ZERO invite you to witness the transformation of Brooklyn’s architectural history into a living sanctuary of modern sound. Why Not Now? is more than an inaugural festival; it is a meticulously curated boutique experience set within the towering industrial monoliths and open-air corridors of Industry City. By blending raw urban aesthetics with cutting-edge audiovisual production, the event serves as a high-concept canvas where sound, light, and human connection converge. This two-day residency is designed to capture the "future in the present," offering a sophisticated alternative to the standard festival circuit and establishing a new benchmark for electronic music culture in New York City. The festival’s sonic journey is anchored by a prestigious mosaic of global visionaries across two main days. Saturday, May 23, centers on the relentless grooves of house and tech-house, headlined by North London icons Gorgon City and supported by the atmospheric precision of GENESI, NYC underground staple Linska, and rising powerhouse TOBEHONEST. The momentum shifts on Sunday, May 24, as the festival culminates in a legendary performance by Drum & Bass royalty Chase & Status. This final evening features a historic, North American debut B2B set from Joy (Anonymous) and MPH, alongside the genre-defining sounds of UK garage pioneer Flava D and Toronto experimentalist Bambii. Whether attending for a single day of focused curation or securing a 2-Day Pass to witness the full evolution of the "Why Not Now?" vision, guests will experience a masterclass in global electronic innovation. 21+ RAIN OR SHINE Presented by EMW & Zero This is an 21+ event