Sunday, August 31st, 6pm - 12am Main Room / 21+ / Limited Capacity In addition to online presales, tickets will also be available at the door night of. PW Union members will get free entry as well. Not a member? Join and get access plus drinks on us, priority entry, and more: www.publicsf.com/membership PRINCE PAUL Fellow innovator Steinski called this man “the closest thing hip-hop has to a genius.” By the age of ten, Prince Paul’s pals were comparing him to Grandmaster Flash. He had to convince them otherwise, and has been challenging people’s preconceptions about hip hop ever since: from his scratches in Stetsasonic to his groundbreaking production with De La Soul, Handsome Boy Modeling School, Gravediggaz, and many more. Heads should take note that rebellion and money were never the focus – even hip-hop itself wasn’t the focus. As he says during this lecture at the 2003 Red Bull Music Academy, “the focus, that was always the music.” He is known for sampling from a wide range of genres. Rapper Biz Markie once said of Paul's production style, "Prince Paul's contribution to hip-hop is that you could use records that weren't by James Brown or just break-beats." Hip hop skit inventor and producer of 3 Grammy award winning albums. "Best Producer Of The Year” in 1990 New York Music Awards in addition to numerous gold and platinum plaques. Born in Queens, NY and raised in Amityville, Long island – started djing at the age of 10. The rest is Hip-Hop history. DANTE ROSS Dante Ross is a music producer and pioneering hip-hop A&R executive. During his time at Tommy Boy and Elektra Records he played a pivotal role in the success of acts such as De La Soul, Brand Nubian, Busta Rhymes, Pete Rock & CL Smooth, MF Doom, Everlast, and Old Dirty Bastard, Queen Latifah, and Busta Rhymes. In his new autobiography titled "Son of The City," he recounts with vivid detail his formative years growing up on Manhattan's Lower East Side and his involvement with the vibrant subcultures of skateboarding, punk rock, and hip-hop. He contributed to iconic albums like Carlos Santana's 20 X platinum Supernatural and Eminem's 8 Mile, which helped sell over 50 million records. His journey encompasses 16 platinum and gold albums, shaping the musical landscape. Beyond music, he's marked his stamp in diverse industries, as Creative Director at Loud.com, Director of Marketing at 10Deep clothing, and VP of Marketing at Famous Stars & Straps. His expertise extends to multimedia collaborations with entities like Red Bull, Scion, and Universal Records. RASTA ROOT Dj Rasta Root travelled the world for the first 30 years of his life with his parents. He was exposed to various languages and cultures. Having lived in countries such as Canada, Guatemala, Brazil, England, Holland, Abu Dhabi, Spain and Japan. Even though he is fluent in Spanish, Portuguese and conversational in Japanese, the language he loves the most is music. And it is with the 1200 turntable that he has the ability to seamlessly mix and deliver an aural soundscape that truly touches peoples’ souls. Rasta Root often says that his method of mixing is simple arithmetic with a touch of soul. Whether it’s rocking for 18,000 screaming Bogota hip hop fans at Rap Al Parque or playing a sold out New Year’s party in Makati, Philippines, you are sure to experience something special and like no other. Roots gained a lot of experience being the tour dj and manager for the late great Phife from A Tribe Called Quest. This led him to manage A Tribe Called Quest and delve into the world of branding. He oversaw the release of the ATCQ collaboration with Stance socks and Vans, which were both super successful. His music productions can be heard on a myriad of platforms such as Disney, ABC, Netflix, 2K and many more. He also had the privilege of executive producing Phife’s posthumous album, “Forever”. He has created and developed his own DJ component called Smokin Shells and has garnered worldwide success with it. SHORTKUT DJ Shortkut is driven by passion for every genre of music that started in San Francisco in 1987 as a mobile DJ, progressing on to competing in World DJ championships since 1993. Shortkut, is a member of 3 of the most influential DJ crews in history: The Invisibl Skratch Piklz, Beat Junkie Sound & The Triple Threat DJs. As a seasoned veteran in battle DJ competitions, he is responsible for birthing new techniques & innovations to the turntablist culture, while maintaining dance floors internationally, playing music spanning countless genres. At the forefront of DJ culture & technology, Shortkut is a featured brand ambassador for DJ software company Algoriddim. He frequently collaborates with corporations for marketing campaigns with clients such as Intel, Adidas, Nike, GAP, Red Bull, Roland, Wing Stop, Pioneer DJ, & Go Pro. Having travelled an average of 20+ countries annually, his performances include renowned events such as: Coachella, Bonnaroo, Outside Lands, The Boiler Room, The Do-Over, a residency on Damian Marley’s Welcome to Jamrock Reggae Cruise and numerous festivals around the world. With his diverse selection in music and roots in turntablism, Shortkut establishes himself as one of the most sought after talents in the entertainment & music industry. PLATURN A 30 year veteran of the music industry, Platurn has traveled the world many times over bringing quality music to multiple corners of the globe. With a client list that includes Red Bull, Netflix, Toyota, HBO, Adidas, Pixar, Puma, Hulu, Monster Cable, MTV, and the Golden State Warriors (to name a few), he’s built a reputation as a music man with vision plus a deep sense of community, and in turn preserving crucial aspects of DJ and music culture. Founder of Platurn Productions, The 45 Sessions, & the Oakland Faders, Platurn has solidified himself as a force to be reckoned with in the ever changing entertainment industry landscape. Performances worldwide including engagements in Asia, Australia, New Zealand, Europe, Canada, Central & South America, Scandinavia, and countless venues throughout the United States and his home base of Northern California. Produced music for and collaborated with filmmakers, award winning documentarians, Grammy nominated vocalists, and groundbreaking visual artists. Contributed music to the NETFLIX film ‘Night Teeth‘, the documentary series ‘The Defiant Ones‘ (HBO) & ‘Dear Mama‘ (FX HULU), the film score to the feature length documentary ‘A Lovely Day‘, and acted as musical contributor to the Tribe Called Quest documentary, ‘Beats, Rhymes, & Life‘, as well as numerous solo projects and DJ/producer collaborations over the years