Founded in the summer of 2016, a group of friends, frustrated by the lack of daytime events in London, set out to recreate the unforgettable day party experiences they had come to love while living in New York. What started as a simple idea soon evolved into Days Like This, a movement that reshaped London’s party scene. It became a vibrant celebration of Black culture, rooted in good music, good food, and unfiltered Black joy. Since then, Days Like This has grown into a global phenomenon. Their iconic brunch parties have spanned continents—from day parties in New York and Toronto, to their annual four-day festival in Malta, and all the way back to the motherland with events in Ghana, Nigeria, and South Africa.