FRIDAY 8.29.25 OFFICIAL NORTH COAST MUSIC FESTIVAL AFTER PARTY - Ian Asher is a music producer & DJ from Southern California. Ian’s passion for music & initial inspiration for becoming an artist began in his childhood when he fell in love with the work of artists ranging from Calvin Harris to Daft Punk. Within just the past few years, Ian has collaborated with many of the top songwriters in the world including Andreas Carlsson, Paul Harris, Stuart Crichton, The Orphanage, Bryn Christopher, Kareen Lomax, Neil Ormandy & DSIGN Music, where he has worked on Billboard topping projects like ITZY’s “Crazy In Love” as well as his own original music which is set to debut at the end of this year. Alongside this, Ian has built a dedicated following online consisting of millions of fans who love and enjoy his work and eagerly await the next phase of his artistry. Presented by Electric Hotel. This is a 21+ event