Founded in 2017 by CEO Paul Lehr and Artistic Director and Snarky Puppy bandleader Michael League, GroundUP is artist-centric and attendee-focused, blending an eclectic mix of genres to create a dynamic and varied experience. Taking place each year in February at the iconic Miami Beach Bandshell in Miami Beach, FL, GroundUP is intimate and immersive, delivering an authentic and optimal experience for musicians and fans. GroundUP is stacked with musicians’ musicians -- offering exclusive oceanfront workshops and a welcoming, communal atmosphere in the heart of Miami Beach. For more information, please visit www.groundupmusicfestival.com.