About THE BIG GOOD Founded in 2020, THE BIG GOOD is a registered 501(c)(3) organization combining two North Texas community leaders— Grammy Award-winning recording artist Leon Bridges and legendary football coach Gary Patterson. Through annual events and community engagement efforts, THE BIG GOOD supports local organizations that share in its mission. THE BIG GOOD addresses the developing needs in the community by working with North Texas community leaders to assess its partnerships, enabling its beneficiaries to maximize their growth and efforts. Since its inception, THE BIG GOOD has supported organizations focused on educational and workforce development within the Fort Worth community and granted over $2 million to its partners.