Workshop: "Creating What You Hear" 5:30 PM Instructor: Orville Kline + DJ Hyperactive Hands-On Activity: From concept to full musical production—a reference guide for developing your creative process. Talk: "Marketing Authenticity" 6:30 PM Speakers: DJ Hyperactive, DJ Slugo, Bloody Mary, Flores Negras Moderator: Toyacoyah Brown Key Points: The role of authenticity in connecting with fans and building a sustainable career. Strategies for marketing authenticity and maintaining transparency in personal brand growth.