Cassia
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London
Thursday, May 22 at 7 pm GMT+1
Nightclub
Thursday, May 22 at 7 pm GMT+1
Nightclub
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Somewhere in the hazy desert sands and balmy summer nights you’ll find Cassia, breathinglife into their ever-evolving sonic world. Poised to release an album that rewrites their ownrulebook, and riding a wave that has seen them boom as producers, Cassia have meticulouslycrafted their world from their sleepy market hometown in the North of England to anunprecedented global scale: scaling the continents, receiving consistent critical acclaim, andembedding themselves in the credits of major names.
Emerging from the buzzing music scene of Macclesfield, Cassia are a far cry from your typicalindie band. Fiercely passionate and forever thinking outside the genre box, Cassia’sunorthodox songwriting process rapidly transcended the limits of the music community wherethey cut their teeth on the live scene. You’d be fooled into thinking that Cassia had a moreexotic origin story, yet it was from their unassuming childhood homes on the edge of the PeakDistrict that they found themselves dreaming up a nostalgic, warm-tinted and hazy realm andthe characters to live within it. It was using this new-found vision that Cassia’s signature,euphoric soundtrack was created, as well as taking inspiration from the Zambian music thatfrontman Rob’s dad grew up with and the roaring indie culture of nearby Manchester - apartfrom this time!.
Through each song, Cassia capture individual moments and stories within their swelteringenvisaged realm; the precise feelings of intense, tropical-hued euphoria, blurry days ofhedonism and youth, and the contrasting introspections of the sun setting while the mellowevening tide washing over sandy feet. Jacob explains: “Right as a song is being first writtenwe get really strong visual scenes of where it’s taking place, it’s always been a huge part ofhow we make music: it could be an LA suburb (or what we imagine it looks like), friends in thepark at night during the summer having a barbecue, or a desert at peak heat in the summer.We try to build a world around those scenes in the production and feeling of each song. Forthat period of time whilst we’re working on the song, I think we kind of feel transported; it's theultimate escape for us.”
It’s a common misconception that Cassia originate from somewhere on the coast, perhapsbecause of the early summers spent on pilgrimages down to Cornwall as a fresh-faced youngband, busking during the hot days and sleeping in makeshift tents by night. A formativeexperience, Cassia were seeing their perfectly-formed, sun-soaked sonic vision come to lifefor the very first time, and the townsfolk were catching on.
Before they had even released their first single, the trio had created widespread word-of-mouthbuzz that would uproot them from the comfort of the Northern music scene and propel theminto the studios of Berlin, where they’d end up living together and earning their stripes asproducers within the thriving underground i think we should mention funkhaus scene. As theirproduction skills became unignorable in the studios they were working in, Cassia foundthemselves ushered further afield into the alt-pop world, and the studios of London, SouthAfrica and LA, lending their skill to the projects of other artists, from the rising and hotly-tippedto internationally touring acts.
Described by Wonderland Magazine as ‘sublime’, by Notion as an ‘ever-evolving auditoryexperience’ and an ‘indie dream’ by Clara Amfo, Cassia’s presence within the media is ever-growing. In the past year alone, Cassia have had constant BBC Radio 1 airplay (alongside a‘Hottest Record’ for their single Circular Motion), recorded their second session at the iconicMaida Vale studio in London, and taken their sound to Mexico for the first time to play CoronaCapital Festival, where the likes of Buzzfeed and Disney were queuing to have their momentwith the band. It’s rumoured that a return to the Americas is on the cards, and fans across thepond would argue that it is long overdue. Amid the whirlwind of the past year, Cassia’s riseas producers has also skyrocketed, and their freshly-christened new studio has been a furthergame-changer, solidifying their reputation with bookings filled up months in advance to get ina room with the boys. With a stellar portfolio and their own creative space, the trio are divinginto the minds of other artists whenever they can, as well as honing their own, deeply-personalproject.
The fresh collaborations and projects that Cassia have shaped this past year have mouldednew limbs onto their framework, and the boys have made their home across continents andexpanded their initial world beyond all recognition. Cassia’s once pure and worldly sound isnow infused with the glow and groove of funk and soul, the ruggedness and boyish charm ofindie pop, and polished self-production: more addictive and refined than ever before.
There have been talks amongst fans of a new album ever since the release of Cassia’s breezyand iridescent ‘Home Soon…’ EP in February of this year, giving the band a chance to take astep back from the album cycle and inject fresh air and new inspiration into their own project.For the first time in their career, Cassia have also taken a step back from the white noise ofdigital life and chaos of touring to re-craft their sound from scratch and rewrite their own story,giving them the opportunity to look within before throwing themselves into the euphoria offestival summers and life on the road.
Presented by Communion ONE.
This is an 14+ (14-16s to be accompanied by an adult) event - physical photo ID required