HEFF HEFF (George Tyler Heffley) is a Los Angeles-based guitarist, musician, composer, songwriter, and producer who has been recording and performing music throughout his whole life. He uses his jazz, funk, blues, rock, and R&B influences to create a California Cool sound with his compositions, recordings, and arrangements. Also, he has experience performing in a wide array of music venues, ranging from small and intimate settings to large stadiums either with a large band, a trio, or as a solo act. Born and raised in Burbank, California, HEFF has been surrounded by music, cinema, and the arts throughout his whole life. He’s musically influenced by artists like John Mayer, Frank Ocean, Miles Davis, The Beatles, Foo Fighters, and Led Zeppelin (just to name a few). After graduating high school, he studied music at Musicians Institute, Glendale Community College, and recently graduated from the University of Southern California Thornton School of Music. From all of these experiences, HEFF has been able to produce incredible shows that consist of beyond-talented musicians and audiences that deliver high-levels of energy and enthusiasm. Alongside these live events, he’s recording and producing music in the studio that works to create beautiful experiences and memories for people both at the shows and at home. Alec Reid Alec Reid is an alternative folk singer-songwriter. His melodic voice and contemporary style, paired with his skilled guitar work, bring a unique viewpoint to the folk genre. Hailey Hermida Seventeen-year-old Hailey Hermida blends her love for pop rock with the raw energy of live music, delivering songs that channel her influences—from Paramore and Blink-182 to Olivia Rodrigo, Green Day, and Billie Eilish. Originally from Garland, TX, and now based in Los Angeles, Hailey’s music is driven by a fierce passion for storytelling, connection, and honest, unapologetic expression. Her latest single, Eye for an Eye, releases on November 1st, giving fans a first taste of her evolving sound ahead of her upcoming 9-track EP set for summer 2025. Written and recorded through countless studio sessions, her new music captures Hailey’s journey as a songwriter and performer, with tracks like “Hurting Me” showcasing her love for live-band dynamics and speaking to anyone who’s ever felt the highs and lows of growing up. Between performances at iconic venues like The Whisky and The Mint and sharing her family’s adventures with over 700K followers on TikTok, Hailey’s building a connection with her audience that goes beyond the music. Expect big things, louder shows, and an artist who’s just getting started. Dakota Cohen With a distinctive sound blending elements of pop, rock, and soul, and an even more unforgettable, stunning voice, Dakota Cohen crafts musical experiences infused with unapologetic authenticity and vulnerability. A fearless performer with a magnetic stage presence, Dakota’s presence has expanded across the country playing on the stages of SXSW, Lollapalooza, and Milwaukee’s Summerfest. Her impressive vocal range and agility originate from over 10 years of musical training, with many years spent studying under Stevie Mackey (Kelly Rowland, Selena Gomez, Jennifer Lopez). As the newest recipient of the Best Songwriter Award at Berklee College of Music, Dakota is ready to continue narrating her stories and bridging connections with her listeners. Her latest release “Die On The Hill” is a sonic revolution, echoing the dark pop essence of Suki Waterhouse and Lady Gaga. It’s about unrequited love as Dakota yearns for forgiveness and going back to how the relationship once was. The eclectic guitar and lush layering of vocal harmonies and synth are only parts of Dakota’s signature sound but perfect for a night on the town and confidence booster. Averi Mazi “Texas’ Averi Mazi is the voice of a generation that came of age, ready to take on the world, when the world suddenly ground to a halt — and shattered preconceived notions that they’d been conditioned to believe their growing years would culminate in.”