No matter where you are inside M Social Hotel New Year's Eve event (or on our 5,700 square foot outdoor terrace), all guests are GUARANTEED a live view of the Ball Drop on New Year’s Eve during the entire evening. No other Times Square venue can offer the same experience in a luxurious manner. You’ll forge unforgettable memories while witnessing one of the greatest public spectacles in the world. Times Square is world-renowned as the center of the universe. And M Social location is right in the middle of Times Square. There is no other way to experience the ball-drop. Beast & Butterflies is a private oasis perched above the electrifying hustle and bustle of Times Square, Beast & Butterflies invites you to lounge, gaze, dream and enjoy cocktails & bites in a vibrant atmosphere inspired by the wonders of New York City. Nestled in an intimate setting, let your wings down and indulge whilst eying New York City’s sparkle. A wrap around 5,700 sqf terrace, an indoor glass perch, Beast & Butterflies lets you soar above the neon glitz whilst surrounded by vivid New York art and galvanizing tunes.