Bootsy Bellows and Sports Illustrated today unveiled plans for its star-studded Circuit Series After Party during the Big Race Weekend Oct. 22-24 in Austin, Texas. This marquee party on Saturday, Oct. 23 will deliver guests an unforgettable experience celebrating the most prolific motorsports event of the year. On the eve of The Big Race, the Bootsy Bellows x Sports Illustrated Circuit Series After Party will offer guests an imaginative playground featuring immersive brand activations, buzz-worthy photo opportunities, and live performances from A-list artists including The Chainsmokers and DJ Irie. Additional artists to be announced closer to the date of the event. The event will take place at the Austin American-Statesman starting at 9 p.m. CT on Saturday, Oct. 23. “We are excited to continue our infamous “pop up” Bootsy Bellows event with Sports Illustrated in Austin during The Big Race Weekend,” said John Terzian and Brian Toll of h.wood group.