LIVE IT UP FRIDAYS -- Santa Monica's best weekly dance party! LIVE IT UP FRIDAYS!... Your end of the week relief! It's been a long week, ya'll. Time to blow off some steam, get the blood flow going and bust some moves on the dance floor! This is not what we call easing into the weekend, no. It's more like steamrolling into it, with a lot of hope and little movement next morning. Savor the night, deal with the fallout tomorrow... TODAY is all we have -- LIVE IT UP! Make it worth it. We'll be here, at the bar, with your favorite drink ready to go. 21+ w/ valid ID. No cover all night with RSVP. Valet parking is available - $8 per car all night Style is everything. Dress like you mean it. ENTRANCE IS THROUGH THE BACK OF THE BUILDING - PASSED THE VALET STAND!