Bring the stars to the dance floor. Live the Jungle. Become your own Medicine. LUM is above all a spiritual encounter, a ritual seance for the acquisition of one's essence, a ceremony. In a way, it's also a therapy alleviating personal sorrows and, well, by extension, mitigating the civilizational predicaments. To a certain degree, it's a course in tribal culturology. Fundamentally, it is LUM's dream. Make a wish, it's 11/11.