Born and raised in San Juan, Puerto Rico, Robbie Rivera is known for producing "tuff, sexy tribal house music". In 1998, motivated by complete artistic control, Robbie Rivera and his wife Monica Olabarrieta launched their own record label, Juicy Music. Artists who have collaborated with Robbie Rivera on remixes or compositions over the years include: Kylie Minogue, Madonna, Santana, Faithless, Basement Jaxx, Deadmau5, Tiesto, Kaskade, Pink, Ferry Corsten and David Guetta. DJ Magazine has named Rivera one of its 'Top 100' most influential DJs as chosen by its readers.