SO WHAT?! Music Festival was originally established in 2008 and called SOUTH BY SO WHAT?! MUSIC FESTIVAL. It was established as an opportunity for Dallas residents to catch 50+ of the bands headed to SXSW for one low ticket price. The event is a mix of many genres including Metal, Rock, Pop, Indie Rock, Hip-Hop, and Electronic. Artists in the past have included Asking Alexandria, The Early November, Motion City Soundtrack, Mod Sun, Outtasight, G-Eazy, Scary Kids Scaring Kids, Pierce The Veil, Hellogoodbye, Cartel, Emmure, We Came As Romans, For Today, Sleeping With Sirens, Enter Shikari, Halifax, Breathe Carolina, A Day To Remember, The Devil Wears Prada, The Maine, Suicide Silence, Attack Attack, Alesana, The Cab, Taking Back Sunday, The Used, Bring Me The Horizon, Atreyu, Underoath, New Found Glory, and many more.