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If you’ve been on TikTok, chances are you’ve heard Sub Urban’s catchy track Cradles. Or rather, that you’ve seen it, thanks to the droves of teens who use a glockenspiel-twinged snippet of the beat to soundtrack their Fornite-inspired dance challenges. Subsequently, around one billion videos have been made with the song and it’s now the second biggest track on the addictive social network.
Directed by Sub Urban himself, the official music videos sees the musician sat in a flaming cradle, as doodles of crawlers and nightmarish figures envelope him. The eerie video has already racked up nearly 73 million views, while the full song has had over 114 million Spotify streams. Sub Urban’s brooding pop caught the ears of The 1975 and Foals, who tapped the 19-year-old to support their respective tours at the end of last year, and a forthcoming EP will give his millions of fans a fuller demonstration of his talent. In the meantime, get the 100% scoop with the young streaming star below.