Riff Raff

Rap / Hip-Hop

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Riff Raff is arguably the most eccentric, unpredictable rapper making music today, and his presence has been particularly difficult to avoid in recent weeks. Mere days ago, he made headlines for signing with Diplo's Mad Decent imprint and also engaging in some minor Twitter beef with former comrade Soulja Boy. But the man who fashions himself as Jody Highroller (and whose Twitter bio calls him the "#1 Sleep Walking Booty Grabber in Sweden") isn't content with contemporary Internet meme status.

From making movies to taking music more seriously, the 26-year-old MC plans on maximizing his impact on popular culture for years to come. If Riff Raff remains a bit of an enigma, we can only assume that it's by choice. He's wholly self-aware and intent on not giving away the secret to his intrigue. But after sitting down with him for a thorough conversation, we're getting a little bit closer.

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