Charting singer and songwriter Natanael Cano is at the forefront of the 21st century corridos tumbados (aka "trap corridos") movement whose artists add hip-hop beats, production traits, rapping, chanting, and other urbano trappings to Mexico's 150-year-old folk song tradition. Best known for his 2019 hit collaboration with Bad Bunny on the remix single "Soy el Diablo," Cano had been working on the style since his mid-teens as evidenced by smash YouTube singles such as "El F1" and "El Drip," which rang up tens of millions of views. His song "El de la Codeína" topped Apple Music's Latino chart. Cano joins a roster of like-minded artists in stretching the corrido form, including Arsenal Efectivo, Piso 21, and Fuerza Regida. Cano was born in Hermosillo, in the state of Sonora, in 2001. Though he loved music from a very young age, his parents had no idea it would completely claim his attention. At 13 years old, he began teaching himself to play the guitar -- his family couldn't afford music lessons -- from Ariel Camacho videos. He dropped out of school at age 16 to pursue music full-time, and by 17 he was already posting videos of his own songs to YouTube and other social media channels. At 18, the Rancho Humilde label, an organization led by Jimmy Humilde with its finger forever on the pulse of the underground, signed Cano and began issuing singles to SoundCloud and YouTube; early tracks such as "El de la Codeína" and "Perfecta" garnered interest immediately.