Percy Robert Miller (born April 29, 1967), also known by his stage name Master P, is an American rapper, actor, record producer, philanthropist, and former basketball player. He is the founder of the record label No Limit Records, which was relaunched as New No Limit Records through Universal Records and Koch Records, then again as Guttar Music Entertainment, and currently, No Limit Forever Records. He is the founder and CEO of P. Miller Enterprises and Better Black Television, which was a short-lived online television network. Miller initially gained fame in the mid-1990s with the success of his hip hop music group TRU as well as his fifth solo rap album Ice Cream Man, which contained his first single "Mr. Ice Cream Man". Miller gained further popularity in 1997 after the success of his platinum single "Make 'Em Say Uhh!". In total, Miller has gone on to release 15 studio albums. Aside from music, Miller has embarked on a career in acting, starring in films, including I Got the Hook Up, Soccer Mom, Gone in 60 Seconds, Toxic, and Foolish. Miller has worked in television, starring in the sitcom Romeo! alongside his son Romeo Miller from 2003 to 2006. Miller was signed to two separate NBA contracts in the late 1990s, playing for both the Charlotte Hornets and Toronto Raptors during the 1998 and 1999 pre-season respectively. Miller owns his own basketball league, Global Mixed Gender Basketball (GMGB).