Brandon Christopher McCartney (born August 17, 1989), professionally known as Lil B and as his alter ego the BasedGod, is an American rapper. McCartney has recorded both solo and with Bay Area group the Pack. His solo work spans several genres, including hip hop, new age, jazz, indie rock and choral music. He describes his work as "based", a term which denotes a lifestyle of positivity and tolerance; and is noted for his extensive use of social media to build an online cult following.