There are plenty of DJs who are masters at giving people exactly what they want. After all, it's kind of their job. In tiny barroom dance floors with dim light and swanky ambiance, Kedd Cook hopes to give the crowd a little bit of what they need. That means introducing a diehard dance crowd to established headliners such as Tim Green, Lee Foss, Aeroplane, Maxxi Soundsystem, and Jesse Rose, to name a few for which he’s been in direct support of. These are the types of acts that most small clubs and indie promoters would kill for, not only for their notoriety, but for their musical influence. Kedd Cook, born Ian Alexander, knows that choosing quality, intellectually adept dance music only makes him and his weekly residences more distinctive. Working with tastemakers who play both digital & vinyl rare tracks, everything from old funk soul to deep house, and techno Ian has learned the ability to peg artists who can throw down rare and different forms of electronic music you don't normally hear at big clubs. Kedd likes to keep a fun, upbeat dance vibe while simultaneously pushing the envelope with music that's different from the norm.
Life after being named 2010 Best DJ by OC Weekly has been good for the Newport Beach native, who grew up in a family where he says, “money was tight.” The 27 year old has been throwing underground warehouse parties since 2007 and has been the resident DJ at La Cave's infamous hipster dance night on Wednesdays since 2009. His reputation in the industry has steadily increased playing at some of the highest ranked venues and festivals in California. Even after performing at Exchange LA, Avalon, Pacific Festival, Wet Electric, and Insomniac's Electric Daisy Carnival Wide Awake Cart in 2012, his success hasn't reached full swing.
Alexander locks himself in the studio focusing on music, fashion & design. "I want to try to find my own sound and produce something that I will appreciate for the rest of my life." Kedd is working on releasing his own EP, but holding out for the right major dance-music label that will best cultivate his creative vision. "Everyone goes through phases, and as long as you keep an open mind and are always on to the next thing, then that's where you will be happy, I'm going to find something constantly that will blow my mind and draw me in that direction."