Jay Park (Korean name: Park Jae-beom (Korean: 박재범; Hanja: 朴載範); born April 25, 1987) is an American rapper based in South Korea. He is a member of the Seattle-based b-boy crew Art of Movement (AOM), and founder and former CEO of the independent hip hop record labels AOMG and H1ghr Music, as well as the founder of the record label More Vision. Park returned to South Korea in June 2010 for the filming of Hype Nation, and in July, Park signed a contract with SidusHQ, one of the largest entertainment agencies in South Korea. Rebranding and re-debuting as both a solo singer and a rapper, Park has participated in the underground hip hop culture scene in South Korea, a rarity for both active and former K-Pop idols. Known for his charismatic performances and stage presence, Park has been described as a "born entertainer" by Korean pop singer Patti Kim, and The New York Times quoted the president of digital music distributor DFSB Kollective illustrating Park as "not just an artist, but also his own PR agent, fan club president, and TV network." An influential figure in the Korean hip hop scene, Park has been described as the "scene stalwart" of Korean R&B, and has been credited as one of the main figures responsible for the increased commercial acceptance and mainstream popularization of K-hip hop in South Korea.