Holly Adams has been a key player as a promoter, supporter, DJ, Voice Over Artist and host in Los Angeles Electronic Dance Music Culture since the early ’90s, having been the Mid-Day On-Air Personality on both of L.A.’s only major commercial Electronic Dance Music Radio stations, MARS-FM and Groove Radio 103.1. A DJ in the underground dance scene for over 16 years, Holly has performed in venues all over California, Las Vegas, Arizona, Portland, Oregon, Alaska, Mexico and beyond. A gig to remember was opening at Downtown L.A.’s legendary Mayan Theater for Tiesto’s first West Coast appearance. (She announces this historical performance on Tiesto’s mix CD, Live From the Mayan.) With a summer residency at Moonshadows, an ultra-hip, chic restaurant/lounge overlooking the ocean in Malibu, and Holly plays regularly at events with the Cruz Coalition, Afterhour Power, Feelgoodnights, Secret Cinema and so many other major promoters around town. Holly Adams also can be heard as a local announcer and traffic reporter on world-renowned NPR affiliate, 89.9 KCRW (www.kcrw.com) and whenever she’s in Australia as a guest on Kiss-FM in Melbourne.