A prominent name in Latin bass music, rapper/producer DJ Laz (aka Lazaro Mendez) started his musical career at age 15, spinning, mixing, and scratching at local clubs in South Florida. This led to jobs as a DJ at WHQT FM and WPOW 96.5 FM, where he is one of the station's most popular on-air personalities. DJ Laz signed with the respected bass music label Pandisc and released his debut album, DJ Laz Featuring Mami El Negro, in 1991; the single "Mami El Negro" debuted in the Top 100. His other albums, which include 1993's Journey Into Bass, 1996's King of Bass, 1998's Cruzin', and 2000's Pimpin', were also released by Pandisc and featured rappers like Trick Dog, Celo, Hallucination, and Daddy C. In addition to his duties as a rapper and DJ, Laz also promotes shows and performs at Ft. Lauderdale clubs such as Zippers and Roxy, and has remixed tracks for Luther Campbell, 2 Live Crew, Will Smith, and Gloria Estefan. ~ Heather Phares, All Music Guide