DJ Hell


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Helmut Geier, aka DJ Hell of International DJ Gigolos, has long been a part of the fashion scene. He plays often for couture and prêt-à-porter shows and even produced a mix compilation for Chanel.

Recently, Geier has been exploring the fashion world from a different angle, as a designer. After providing the music for one of their runway shows, he developed a relationship with Austrian label Wendy&Jim and has since collaborated on a line of underwear for the team—now “Wendy&Jim & Hell.”

The line, consisting of three different styles in varying fabrics—pure organic cotton, lightweight mesh and lace is available in select boutiques around the world, and will also be launching its second collection the spring 2010.

“Music and fashion have always been my passion” - says Helmut Geier a.k.a DJ HELL, renowned for his affinity with his sunglasses. Therefore the latest collaboration between HELL & Freudenhaus should come as no surprise. And the product of this collaboration is the unisex aviator glasses designed exclusively for the Munich-based eyewear label.

This black beauty reflects darkness and sleekness, something that HELL has always explored as an artist. This juxtaposition can be seen in HELL's recent single 'The Angst pt. 1 & 2', a dramatically beautiful and dark track full of emotion with a hint of gothic misadventure, much like the iconic figure himself, who indulges this fascination towards designers like Dior, Margiela and Raf with classicism.

The limited edition 500 pairs of Beauté Noire features smokey deep-lilac lenses set within a dark brushed-metal frame with delicate silver studding around the lenses, accompanied by a special Design HellTM signature case, and will be available through the Freudenhaus website and at selected boutiques across the world from November 2009.

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