In 2010 Breakfast launched the promotional website BreakfastExclusive.com and saw the success of the first Mix Tape with over a quarter of a million visits. In the summer of 2011 the second free Mix Tape was released which placed the website at the front of free electronic music downloads with over a million visits. Always showcasing upcoming artists, BreakfastExclusive.com released a free EP from the upcoming Norwegian talent Naden in December 2012. The success of Naden's "The Fountain EP" is a mark of the quality the label represents in it's endeavors to release free electronic music.