The World's Leading Dance Event. What began in 2000 as a one-off event in the Amsterdam ArenA, is now an international phenomenon. Until now, Sensation has toured more than 35 countries and welcomed over two million visitors worldwide. With the iconic all-white dress code and yearly renewed themes, Sensation lives up to its name. The Sensation concept has won awards for 'Best Event of the Year' in countries such as the Netherlands, Germany, Australia, Brazil, and Denmark. Sensation is all about the experience, spectacular show elements, entertainment acts, a star-studded lineup of the most talented international DJs, and massive Production. Sensation utilizes the positive power of music and dance as a universal language, which connects millions of people around the world.