Melkweg stands for pop culture in the most broad of senses. Each year, hundreds of concerts, club nights, films and music films, theatre performances, expositions and multidisciplinary events together attract almost 474,000 visitors. The venue is located in the only surviving factory building on the Amsterdam canal ring, a former sugar and, later, milk factory. This historical building houses two concert halls, a cinema, a theatre, and an exposition space, which each can be used separately or combined together. In the Melkweg, established names can be seen alongside new talent and emerging styles get the chance to reach a broader audience. The diversity of its programming and visitors, together with its different spaces and special location, have for years made the Melkweg a unique place.